Institutional Research

 

Institutional logos are used at the beginning of films so that the audience knows what company the film comes from. They are normally very memorable and easily recognisable. Most logos are an animation of about 30seconds, however usually they are cut down or simply just the final version of the logo is shown.

 

 

 

Warner Bros pictures is an extremely well known film production company. It was created in 1923 and is an American producer of film, television and music. The brothers that founded this company went through a lot of economic hardships to keep it going, especially when they bought a theatre to show their creations. They released the production of 'The Jazz Singer'  which made them the first company to genuinely create a picture movie with sound, this occured in 1927. Films by this company include; The Hobbit, Inception, The Hangover, The Great Gatsby, Superman, Magic Mike. Some of their well known horror films include; The Dark Knight, The Conjuring, A Nightmare on Elm Street, The Apparition, The Shining, Orphan.

Universal is a common American institution for film founded in 1912. It is owned by Comcast and is one of the top six movie studios. It is the oldest movie studio in the USAand the fourth oldest in the world. Universal was one of the first companies who decided to cast actual known actors and give them billing and screen credits. in 1945 Universal decided they wanted to be international and break out of the traditional theatrical styler films, however this did not happen as some of the company did not approve.

Films by this company include; Les Miserables, Ted, Tower Heist, Bridesmaids, Paul, Scott Pilgrim vs The World. A few of Universals known movies in the horror genre are; Dracula, Drag Me To Hell, The Starngers, Dead Silence, Psycho, The Mummy.